Marketing Portfolio · South Florida

Cam

Caldwell

A marketing strategist, content creative, and brand growth specialist who builds audiences from zero, engineers conversion-focused campaigns, and turns strategy into measurable results — across any industry.

$10K/mo
Ad Spend Managed
$7–8
Avg. Cost Per Lead
3K+
Organic Followers Built
20+
Influencer Partners
Monthly Content Reach
45K+
avg. monthly views across managed brand accounts
Influencer Audience Reached
1M+
combined audience reached through managed influencer partnerships
10+
PR Events Managed
3
Podcasts Produced
700
Avg. Engagements/Mo
$15
CPL High-End Cap
$10K
Monthly Ad Spend Managed
$7–8
Avg. Cost Per Lead
45K
Monthly Views
20+
Influencers Managed
10+
PR Events Executed

Marketing Strategist.
Brand Growth Specialist.

I'm a South Florida–based marketing strategist and brand growth specialist with 3+ years of hands-on experience building brands from the ground up. I've grown accounts from zero, managed five-figure monthly ad budgets, engineered influencer programs with real revenue attribution, and represented brands in front of business leaders, media, and live audiences.

What separates me from most marketers: I've led teams, built SOPs, managed budgets, and owned results end-to-end. I understand the full customer journey — not just how content performs on a dashboard. That blend of creative vision and operational discipline is what makes my work actually move the needle.

My work spans industries — fitness, apparel, real estate, entertainment, live sports, and community brands. Whether I'm producing a viral influencer campaign, managing a brand activation at a packed live event, or speaking on behalf of a brand at a business luncheon, I bring the same strategic clarity and creative execution.

"I don't just create content — I build brand ecosystems. Strategy, storytelling, paid media, partnerships, and community — all working together to grow revenue, not just reach."

Quick Facts
  • Location: South Florida — Miami / Coral Gables
  • Niche: Brand Growth, Content Strategy, Digital Marketing
  • Email: [email protected]
  • Phone: +1 (561) 504-1527
  • Availability: Immediate · Open to relocation
What I Bring
  • Full-funnel strategy: awareness → consideration → conversion
  • In-house content production: photo, video & short-form
  • Influencer program design with measurable ROI tracking
  • Paid media (Meta, Google) optimized to CPL benchmarks
  • Brand activations, PR events & speaking engagements

Brands I've Elevated

A deliberately diverse book of work spanning retail, apparel, entertainment, live events, franchise brands, and public figures — proof this skill set travels across any industry.

OHM Fitness
Multi-Location Brand · Full Marketing Lead
Belfort Fitness Lifestyle
Celebrity Brand · Social Media Management
Dick's Sporting Goods
House of Sport
National Retail · Event Marketing
Orangetheory Fitness
Franchise Brand · Event & Ad Campaigns
Nonstop
Apparel Brand · Video Editing & Content
Vitor & Joanna Belfort
Public Figures · Influencer Brand Management
Ballers League
Live Entertainment · Content Production
Boca & South Chamber
Business Community · Brand Spokesperson
Ballers League · World Cup Run-Up
On-site content producer for a major live entertainment event at Tropical Park — delivering broadcast-quality photography and videography for a globally-visible production with celebrity talent and thousands of live attendees.
🥊
Vitor Belfort · Celebrity Brand Content
Created and directed social media content for two high-profile public figures with a combined 1M+ follower audience — scripting brand narratives, maintaining public image, and growing their platform presence across Instagram and Facebook.

Campaign Work — Strategy to Screen

As Marketing Manager, I owned every stage of content production — scripting, media day production, video editing, graphic design, and ad management. These are the campaigns that ran on $10K/month in ad spend and delivered a $7–$8 average CPL.

Ad Creatives & Campaign Graphics 🎨 Designed & Produced by Cam

Branded campaign graphics designed for paid social and organic — each with a scripted CTA, conversion-focused headline, and visual identity aligned with OHM Fitness brand standards.

Campaign Results
$7–8
Avg. Cost Per Lead across all campaigns
$10K
Monthly ad spend managed
45K
Peak monthly views per account
Production Videos — Scripted, Shot & Edited 🎬 Director · Editor · Strategist

Every video below was scripted by Cam, produced on OHM Fitness media days, and edited for deployment across paid and organic channels — from testimonial cuts to product launches and multi-person campaign videos.

OHM Fitness scripted brand video
0:43
OHM Fitness · Scripted Production
Brand Video — "Time To..."
Scripted, directed, and edited brand video shot on an OHM Fitness media day — cinematic style built for paid social and awareness campaigns
OHM multi-person testimonial
0:43
OHM Fitness · Testimonial Campaign
"Nobody Warned Us About This..."
Multi-person testimonial video scripted and edited using a split-screen format — coordinated 3 on-camera talents to deliver a hook-driven conversion ad
OHM at Home product video
0:31
OHM Fitness · Product Launch
OHM at Home — Product Campaign
Scripted product video for the OHM at Home device launch — written to educate, create desire, and drive direct purchase or consultation bookings
OHM coach spokesperson video
0:27
OHM Fitness · Spokesperson Ad
Coach CTA — Direct Response
Direct-to-camera spokesperson ad scripted for maximum CTA clarity — coach-led format designed to build trust and drive lead form submissions
OHM Fitness organic brand video
0:22
OHM Fitness · Brand Story
"Imagine Taking It To The Next Level"
Organic brand storytelling video scripted to build curiosity and brand awareness — shot in-studio with branded merchandise and product display

PR, Events & Brand Activations

10+ live brand activations, community events, and speaking engagements executed across South Florida — from concept and logistics through to on-site execution and content capture.

Event Videos 📹 Directed & Produced
Chamber South Luncheon
0:39
Chamber South · Speaking Engagement
New Year's Resolution Luncheon
Representing a brand as featured spokesperson at a business luncheon — scripted, prepared, and delivered a live brand pitch to South Florida's business community with media present
Before and After EMS
1:00
OHM Fitness · Padel Court Activation
Before & After — EMS Training
Brand activation event recap video — outdoor community pop-up driving brand awareness, lead generation, and trial experiences for new prospects
OHM Fitness booth event
0:30
OHM Fitness · Community Event
Brand Booth Activation
Branded booth and tent activation at a community event — coordinated collateral, product display, and lead capture strategy to drive foot traffic and brand exposure
EMS Biohack video
0:46
OHM Fitness · Campaign Content
Ultimate Bio Hack = EMS Training
Scripted, cast, and produced a conversion-focused campaign video — designed to stop the scroll, build curiosity, and drive inbound leads
Event Photography 📸 Shot on Site

Influencer Campaign Videos

UGC influencer content produced, scripted, and managed as part of a 20+ creator campaign — each video briefed, tracked, and optimized for lead conversion.

Workout with Me OHM Fitness
0:45
OHM Fitness · Influencer UGC
Workout with Me — OHM at Home
Scripted and briefed influencer content driving brand awareness and trial for a home fitness product — designed for Instagram Reels and TikTok
OHM at Home Unboxing
1:00
OHM Fitness · Unboxing UGC
OHM at Home — Unboxing
Influencer unboxing video scripted and coordinated to create excitement around a new product launch and drive inbound lead traffic
Spanish market influencer video
0:51
OHM Fitness · Bilingual Campaign
Así Entreno 2.5 Horas en 25 Min
Bilingual influencer content expanding brand reach into the Spanish-speaking market — demonstrating multicultural campaign execution capability
OHM Fitness lifestyle video
0:05
OHM Fitness · Lifestyle UGC
Nothing Feels Better Than...
Short-form lifestyle reel engineered for maximum curiosity and click-through — scripted hook-first to stop the scroll and drive action
Non.stop Apparel — Edited by Cam 🎬 Video Editor

Video editing work for Non.stop — a South Florida activewear brand. Each clip was shot on location and edited to match the brand's clean, aspirational aesthetic across studio, beach, gym, and outdoor settings.

Nonstop studio campaign
0:24
Non.stop Apparel · Studio Edit
Studio Campaign — Clean Aesthetic
Minimalist studio edit showcasing the brand's activewear line — edited for clean transitions, strong pacing, and product-forward visual storytelling
Nonstop beach lifestyle
0:25
Non.stop Apparel · Lifestyle Edit
Beach Lifestyle Campaign
On-location beach shoot edited to capture movement, color, and brand energy — optimized for Instagram Reels and TikTok short-form
Nonstop gym product video
0:26
Non.stop Apparel · Product Edit
Gym Product Showcase
In-gym product video edited to highlight fit, fabric, and performance — shot and cut to drive purchase intent through visual appeal
Nonstop athletic performance video
0:30
Non.stop Apparel · Performance Edit
Athletic Performance Campaign
High-energy outdoor performance edit — dynamic cuts and motion-forward editing style built to showcase the brand's athletic product range
Vitor & Joanna Belfort Podcast — Edited by Cam 🎬 Video Editor

Short-form podcast clip edits for Vitor & Joanna Belfort's show — a combined 1M+ follower audience. Each clip was edited with split-screen formatting, dynamic captions, and precise pacing to maximize engagement and retention on Instagram and YouTube Shorts.

Vitor Belfort podcast clip 1
0:47
Belfort Podcast · Clip Edit
Podcast Clip — Vitor Belfort
Short-form podcast clip edited with captions and pacing optimized for Instagram Reels — designed to drive profile visits and follower growth for a 1M+ audience
Vitor and Joanna Belfort podcast split screen
0:31
Belfort Podcast · Split-Screen Edit
Vitor & Joanna — Dual Host Format
Split-screen dual-host edit with synchronized captions — a technically precise format edit maintaining brand voice and visual consistency across both hosts
Joanna Belfort podcast clip
0:46
Belfort Podcast · Clip Edit
Podcast Clip — Vitor & Joanna
Engaging podcast moment clipped and edited for maximum short-form retention — captioned, timed, and formatted to perform across Instagram, TikTok, and YouTube Shorts

Selected Work

Three roles where I owned strategy, content, paid media, and brand presence end-to-end — each one delivering measurable growth for the brands I worked on.

02 / Freelance
Freelance Marketing Specialist
Self-Employed · South Florida
July 2023 – Present

Full-service marketing contractor serving a diverse portfolio of brands — apparel, entertainment, live sports, retail, and wellness. Delivered strategy, content production, influencer management, and event marketing across every engagement.

  • Ballers League (Live Sports Production): Photographer & videographer for a major live entertainment event at Tropical Park featuring global celebrities — delivering broadcast-quality content for one of the most-watched streamer events of the year
  • Celebrity Influencer Management (1M+ combined audience): Created and directed content for two public figures, scripting brand narratives and managing platform presence across Instagram and Facebook
  • Apparel Brand (Nonstop): Shot product content, wrote conversion-focused scripts with CTAs and SEO optimization, and provided creative direction to drive e-commerce sales
  • National Retail & Franchise Brands: Produced event ads and co-hosted community activations to drive ticket sales and local brand visibility
  • Monitored ROAS and reduced Cost Per Lead across client campaigns via Google Analytics
Sports PhotographyInfluencer Strategy ROAS OptimizationScript Writing Event Marketing
03 / Agency-Side
Social Media Manager
Belfort Fitness Lifestyle
December 2023 – March 2025 · Coconut Creek, FL

Managed full digital presence across five platforms for a celebrity-owned brand — maintaining a premium brand voice, optimizing content through SEO analytics, and driving measurable audience and membership growth.

  • Produced and directed branded photo and video campaigns for Vitor Belfort's facility to drive new guest acquisition
  • Managed full digital presence across Google, Yelp, Facebook, Instagram, and TikTok for a celebrity-owned fitness brand
  • Optimized content strategy using performance data and SEO analytics — maintaining brand voice aligned with Vitor Belfort's public image
  • Supported membership growth through targeted digital outreach and community-focused content
Content StrategyTikTok InstagramBrand Voice SEO Analytics

The moments that define the work

The campaigns, activations, and moments that demonstrate what I actually bring to a brand — beyond the job title.

🎙️
Podcast Producer & On-Air Talent
Directed and produced 2 branded podcasts as part of a long-form thought leadership content strategy, and appeared as a guest in a 3rd — speaking on brand growth, community building, and business development in South Florida.
3
Total Podcasts
🤝
Influencer Program — Built from Zero
Designed and launched a brand's first-ever influencer program from scratch: sourced partners, negotiated and drafted contracts, built promo/affiliate tracking infrastructure, scripted brand guidelines, and managed 20+ creators end-to-end.
20+
Influencers Onboarded
🎤
Chamber Panelist & Brand Spokesperson
Selected as a featured brand panelist at both the Boca Chamber and South Chamber of Commerce — speaking on brand positioning, business growth strategy, and community development to South Florida's business community.
2
Chamber Speaking Engagements
Ballers League — Live Sports Production
Serving as on-site photographer and videographer for the Ballers League — a major live entertainment event at Tropical Park. Delivering high-quality content for a globally-visible production with millions of viewers across streaming and social platforms.
Viral Potential
🌊
South Florida PR Event Network
Organized and executed 10+ brand activations, community events, and PR opportunities across South Florida — Wellness Wave, Coffee & Chill, city-level events, and Chamber networking functions — building brand awareness and a real local network.
10+
Events Managed
📈
Zero to $10K/Month Ad Manager
Built OHM Fitness's paid media operation from nothing — created campaigns from scratch, maintained a $7–$8 CPL benchmark, and scaled total managed ad spend to $10,000/month across two studio accounts.
$7–8
Avg. Cost Per Lead

Skills & Tools

A complete, transferable marketing skill set — strategy, content, paid media, production, and PR — deployable across any industry or brand size.

Core Marketing Skills
Social Media Management
93%
Content Strategy
90%
Influencer & PR Mgmt
87%
Paid Ads / Meta & Google
82%
Brand Strategy
85%
SEO & Analytics
78%
Video Production
80%
Event & Community Mktg
88%
🎓Google Ads Certified — Google
🏋️NASM Certified Personal Trainer — Fitness industry credibility
CPR Certified — Professional standard
Tools & Platforms
Meta Ads Manager
Google Ads
Google Analytics
Adobe Photoshop
Adobe Premiere
Adobe Illustrator
Adobe Express
Final Cut Pro
AI Creative Tools
Instagram
TikTok
Facebook
CRM Platforms
SEO Tools
Canva
Industries & Niches
Fitness & Wellness
Boutique Studios
Live Sports
Activewear / Apparel
Celebrity Brand
Local B2C

Ready to work together?

I'm actively seeking mid-level marketing roles where I can bring strategy, creative execution, and measurable growth to a brand that's ready to scale. Industry doesn't limit me — strong brand thinking does. If you're building something and need a marketer who can execute at every level, let's talk.

Contact Information
  • Email[email protected]
  • Phone+1 (561) 504-1527
  • LocationSouth Florida — Miami / Coral Gables
  • Open ToFull-time · Contract · Hybrid · On-site · Relocation
  • AvailabilityImmediate start available